Dr. Pratibha A. Dabholkar (Ph.D., Georgia State University, 1991) taught doctoral students as well as undergraduates at the University of Tennessee for more than 20 years, offering courses on research methodology, quantitative analysis, and services management. Her research on technology in service delivery, customer participation in service delivery, Internet marketing, service quality, customer satisfaction, attitude, choice, and means-end models, and customer relationships is published in the Journal of Consumer Research, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, International Journal of Service Industry Management, International Journal of Electronic Commerce, Psychology and Marketing, Journal of Marketing Theory and Practice, Service Industries Journal, Journal of Business Research, Journal of Business Logistics, several other journals, handbooks, and numerous conference proceedings. Dr. Dabholkar pioneered research on technology-based self-service (TBSS) since 1990 and conducted international seminars on this topic at Deakin University (in Australia), at Maastricht University, VU University, and University of Amsterdam (in the Netherlands), and at Karlstad University and Lund University (in Sweden). She is a past Editorial Review Board member for the Journal of Service Research, Service Industries Journal, Journal of Business Research, Journal of Service Management, Journal of Marketing Theory and Practice, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of the Academy of Marketing Science, and Journal of Marketing. Dr. Dabholkar has published and is working on books about the history of making classic film musicals as well as books on eternal love across dimensions. She has read with special needs people to help improve their reading skills, and to instill a joy in reading. She teaches classes on dream interpretation and lessons from supernatural phenomena at senior centers to inform and enlighten.
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